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Catrina Haze's avatar

Brianna says TikTok isn’t dying, but with Reels/Shorts competing, do you think authors should diversify early or go all-in on one platform?

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S.H. Schreiber's avatar

That is a great question for @fourpawsandabook

I think it depends on your time and capacity. If you want to be consistent (say, posting daily) and also engage with people on the app, you need to ask yourself if you can realistically manage that on more than one platform. Personally, I’m on both TikTok @s.h..schreiber and Instagram @s.h._schreiber and usually post the same content on both. However, I don’t have great numbers on either, so I haven’t yet figured out if that’s actually a good strategy.

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Catrina Haze's avatar

Really appreciate you sharing from your own experience! It's so helpful to hear the honest side of managing multiple platforms. I imagine it is a lot to juggle, especially with daily posting and engagement.

Hopefully, Brianna sees this too. Would love to hear her perspective as well!

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Ivy Charlotte Dally's avatar

Thank you so much for all of this fantastic info. I've fallen off social media in the past year, but now that my book is out its time to get serious about marketing. These tips are gold.

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S.H. Schreiber's avatar

I’m glad you found it useful!

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Bella is Writing's avatar

Very informative and just the kind of thing I've been looking for! Thank you

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S.H. Schreiber's avatar

I’m so glad you found it useful ❤️

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Love PNR | Kestrel Caim's avatar

I loved everything about this post, thank you for sharing it. You are such a wealth of knowledge!

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S.H. Schreiber's avatar

Brianna has such great advice!

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